Twitter's been a busy bird

Twitter has taken an aggressive approach with growth this year.  In the last few weeks, they have rolled out group direct messages and native video sharing, entered into a deal with Google search results, launched Curator, and just today, announced the purchase of Niche.  The acquisition price has not been officially announced but a report estimated $30 million.

Niche is a service that connects top social media users with brands.  The New York based start-up helps creatives make money by matching them up with advertisers and brands.  Niche also offers free analytic tools to creatives so they can see what is and isn’t working, while allowing brands to browse leader boards and collaborate with top creators on marketing campaigns.  It’s all about big data and analytic.

The director of product management at Twitter, Baljeet Singh revealed in his post that over the past year “Niche has been a key partner to Twitter and Vine” and that “the company has helped fuel the creator economy by developing leading technology, consisting of free, cross-platform analytics, as well as connecting the creative community directly with the world’s biggest brands."

What does this mean for Twitter?  This move means that they are now the owner of a social media talent agency. Twitter can now tap into a revenue stream it wasn’t previously partaking in.   

What does this mean for Niche?  "More tools, more platforms, and even more opportunities to team up with the best advertisers in the world."

2015 SEO Strategies

According to Internet Live Stats, an international team of developers, researchers, and analysts making statistics available live, around 40% of the world population has an internet connection today. In 1995, it was less than 1%. The number of internet users has increased tenfold from 1999 to 2013. The first billion was reached in 2005. The second billion in 2010. The third billion in 2014.
The chart and table below show the number of global internet users per year since 1993:

Google predicts that there will be more than 3 billion more internet users by 2020. We are heading from a world of 3 billion connected to the internet in 2014 to at least 6 billion by 2020. Between Facebook's drone technology and Google's stratospheric balloons (called Project Loon), there is to the potential to take that number up to 8 billion by 2020.

This could possibly be one reason why Google Executive Eric Schmidt made a bold and confident announcement that "by the end of the decade, everyone on earth will be connected to the internet." This represents trillions of dollars of economic buying power. This is a HUGE opportunity which is why it is more important than ever to focus and master these five SEO strategies for 2015.

1. Build and optimize for mobile traffic

In 2014, mobile Internet use finally surpassed desktop Internet use. This marked a fundamental change in consumer behavior with major implications on search and search engine optimization. The ability for a brand to deliver speed to market high-quality mobile experiences for consumers will certainly gain a competitive advantage.

2. Increase focus on social media and engagement

Social media is now a marketing channel as well as a customer-service channel. Your social audience expects your brand to engage with them on a more personal level. The two must go hand-in-hand.

3. Inbound links are gold

In the same manner word of mouth, referrals and customer feedback are for real interactions; inbound links are indicators of value, authority, and trust to search engines. Earning a single link on a high-quality relevant website is valuable for multiple reasons including SEO, attracting referral traffic, leads, sales and branding exposure.

4. Expand beyond Google

With the growth of mobile, online service providers and software applications are developing internal search functions to better serve their own audiences which means search is growing beyond engines on Web browsers. In 2015, consider shifting greater focus to optimizing brand presence for search across platforms beyond Google like Amazon, Wikipedia, Yelp, and mobile applications.

5. Patience with long-tail search will reap rewards

Long-tail search, less costly than one or two word key phrases, is more promising but requires patience. Long-tail keyword queries tend to be more relevant and convert at higher rates as a result of greater specificity, and ultimately, purchase intent. Brands that can command the power and influence of long-tail queries will see positive results.

Develop and implement these five SEO strategies for a successful 2015.